Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

AKAMA Directs 'Rayman Legends' Game Trailer

Creative 0 Add to collection

Motion Theory directorial duo create animated promo for the upcoming game

AKAMA Directs 'Rayman Legends' Game Trailer

Motion Theory (MTh) directorial team Akama was recently tapped by Ubisoft to create a short animated trailer for the upcoming platform game Rayman Legends. Debuted at the 2013 Electronic Entertainment Expo (E3), Akama’s Alexandre Ada and Cedric Jeanne handled everything on the project from design and modelling to effects and animation. 

After discussing concepts with Rayman game designer Michel Ancel, Akama created a storyboard and an animatic to guide production. Given the depth of the game, it was a challenge to select which aspects to highlight. Ultimately, the trailer serves as an introduction to Barbara, a new battle-axe wielding character that is outfitted in a Viking-inspired getup and sports long tresses as fiery as her personality. 



“Barbara is never afraid, can endure tough situations and is a scrappy fighter. We had to make sure all that was conveyed within a short amount of time, while also featuring interesting game environments and a few enemies. We also wanted to match the visual tone of the game, making everything bright and colourful,” explained Alexandre Ada, Akama.

Using hundreds of drawings, pictures and matte paintings of Rayman Legends as reference, Akama was also inspired by work from various animated films and images by different artists. Leveraging a deep creative technology background, the pair completed the roughly :60 trailer in only two months.

“The Rayman universe is exciting so we really enjoyed working in it and we are proud of the end result,” Ada said. 

The multiplayer, cross-platform title is slated for a September 3, 2013 release.



Client: Ubisoft
Production: Ubisoft
Producer: Nicolas Bouchet
Executive Producer: Sophie Penziki

Director: Akama
Animation & Post Production: Akama Studio
Producer: Emilie Nicodex
3D Supervisor: Stéphane Montel, Mhamed Elmezoued

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Wed, 21 Aug 2013 10:32:28 GMT