Digital, direct marketing agency, ais London have beat those January Blues by being named as the new customer relationship management and content agency for transport provider, National Express.
ais London was selected after a competitive pitch at the end of last year, co-ordinated and overseen by the AAR.
The direct marketing agency replaces incumbents Sky IQ, Experian CheetahMail, and McCann Birmingham.
Rupee Sanghera, Head of CRM at National Express said about the appointment: “We’re looking to develop a more strategic approach to CRM and we think ais London are the right people to evolve our approach and deliver that vision. Their knowledge and experience are just what we’re looking for in a CRM agency”.
Sarah Stratford, Managing Partner, Strategy at ais London said: “This is a very exciting opportunity for us to work together with National Express; to step-change their approach to customer communications and to collaborate with our cousins at Havas Media UK in creating an end-to-end integrated customer experience that delivers results.”
Categories: Services, Travellbbonline.com, Mon, 27 Jan 2014 11:08:31 GMT