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AirWick Crafts the Essence of Nature in Charming 'One Square Foot' Spot

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Havas New York teams up with Blink to create stop-motion spot celebrating how small actions can make a big difference

AirWick Crafts the Essence of Nature in Charming 'One Square Foot' Spot

Today, Havas New York launched an new ad campaign for Air Wick called 'One Square Foot', which announces the brand’s commitment to restore and protect nature.

One Square Foot celebrates the partnership between Air Wick Scented Oils and World Wildlife Fund, which will reseed 1 billion square-feet of native wildflowers and grassland habitats in the Northern Great Plains over the next three years and encourage consumers to give back to nature by inspiring them to plant one square foot of wildflowers native to their local community.

Havas New York created the national ad spot, which celebrates how small actions can make a big difference in our world in an incredibly unique way.

Collaborating with the world’s top stop motion artist, the team used hundreds of thousands of micro shots to create the story of preserving wildflowers. Each scene consists of miniature props and puppets that were hand crafted from environmentally friendly materials, natural based paints and recycled paper to create a unique story. The creatures featured were reflective of the actual wildlife that inhabits Northern Great Plains.

Some of London’s top puppeteers worked for over 200 hours on set design, 150 hours of paper folding, 100 hours of stop-motion cinematography and 25 puppets to bring the spot to life.

This campaign help will restore and protect the Northern Great Plains, one of the last remaining regions that still retains much of its original plant and animal life, protects clean water and air, stores carbon, and is home to communities who depend on its health for their livelihoods. Through this ad spot, Air Wick is encouraging consumers to join in and do their part to restore one of the critical components that nature needs to survive by planting wildflowers native to their communities.

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Air Wick

Chris Tedesco : Chief Marketing Officer, Hygiene

Raheel Dhaduk : Vice President Marketing

Laura Stempa : Senior Brand Manager

Tina Cao : Brand Manager


Dan Lucey : CCO

Laura Maness : CEO

Tim Maleeny : President & Chief Strategy Officer

Pam Kim : Executive Creative Director

E Slody : Creative Director, Copy

Jon Randazzo and Allison Baker: Creative Director, Art

Richard Douek : Associate Creative Director, Copy

Fernando Mattei: Associate Creative Director, Art

Morgan Seamark: Managing Director & Head of Account Management

Casey Ritts : Global Client Partner

Nicholas Widmer : Account Supervisor

Cathy Pitegoff : Head of Production

Joyce Roughley : Executive Broadcast Producer

Charles Williams : Junior Producer

Alexis DeMontaigu : Head of Strategic Planning

Jessica Joseph : Strategy Director


Director : Catherine Prowse

Producer : Gareth Owen

Executive Producer : Bart Yates

Editor : Jamie Harris

DoP : Simon Jacobs

Puppet Modeler : Adeena Grubb

Set Dresser : Alice Simonato

Modelmaker : Natalie Jones

Modelmaker : Megan Hursthouse

Modelmaker : Mara Frampton

Modelmaker : Tina Luo

Animator : Stephen Warne

Animator : Andy Biddle

Animator : Tim Allen

Set Build : Button London

Head of Sets : Damian Pajak and Rohan Wadham

Set builder : Steve Simmonds

Visual Effects : TeamDigital VFX and Pineapple VFX Ltd

Colorist : Connor Coolbear


Composers : Beacon Street Studios; Andrew Feltenstein and John Nau

Music Producer : Lindsey Lerman

Sound Design/Mix Engineer : Rommel Molina

SD/Mix Senior Producer : Kate Vadnais


Concept Artist : Jordan Bruner

Voice over : Jessica Kaliban

Genres: Animation

Categories: Home, Air Fresheners

Havas US, Thu, 11 Mar 2021 12:03:49 GMT