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‘Airplane’ Blowers for STIHL

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Publicis Conseil takes a playful approach to gardening

‘Airplane’ Blowers for STIHL

 

French agency Publicis Conseil have just released a new print campaign for the range of blowers for STIHL, the country’s leading garden tools manufacturer. 
 
Imitating the formation of their paper equivalent, leaves are turned into planes to demonstrate the strength of the power of STIHL’s leaf blowers.
 
See below for campaign: 



 
Credits
 
Advertiser: Stihl/Viking 
 
Publicis Conseil: 
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Assistant Art Director: Fanny Chevalier
Agency managers: Stéphane Gaillard, Benjamin Merllié, Sylvie Tavares, Adeline Blanc
 
Print Production:
Photographer: Yann Le Pape
Retoucher: Fred Perrot
Art buyers Jean-Luc Chirio, Aurélie Lubot
Production company: Elysian Fields
 
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Publicis Conseil, Tue, 02 Oct 2012 10:02:38 GMT