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Airlines Scoot & Nok Air Combine to 'Fly Awesome' as NokScoot

Creative 0 Add to collection

Saatchi Thailand launches joint venture between Singaporean & Thai airlines

Airlines Scoot & Nok Air Combine to 'Fly Awesome' as NokScoot

Saatchi & Saatchi Thailand has recently launched NokScoot, the new joint venture between Singaporean budget airline Scoot and Thai airline Nok Air.

NokScoot is on a quest to put the fun back into budget travel, getting passengers to wherever they want to, in the way that they want to. And because they get to choose and customise their own travel experience, passengers don’t just fly. They fly awesome.

Nuntawat Chaipornkaew, Executive Creative Director of Saatchi & Saatchi Thailand said, “The opportunity to demonstrate ‘the best of two, becoming one’ was exciting to work on, we thank the NokScoot team for taking such a bold, simple and emotive first leap.”

Outside of TV the ‘Fly Awesome’ idea will also be expressed in social, live experiences and outdoor starting with a content led promotion allowing people to ‘SCREAM AWESOME’ to win flights and further spread the ‘awesome attitude’ of the brand towards launch.


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Client

Advertiser: Scoot & Nok Air

Post Production / VFX

Producer: Sansanee Rungpongwanich

Creative Agency

Creative Agency: Saatchi & Saatchi Thailand

Art Director: Chavanon Tantisiriseranee, Weerayutt Angkharach

Copywriter: Thanongsak Tannoparat

Executive Creative Director: Nuntawat Chaipornkaew

Group Creative Director: Krissada Jun-On, Taejay Lee

Producer: Sasamon Kamnungnate

Production Company

Director: Apiruk Pangseepirom, (Assistant) Chairat Piriyawattanakul

DOP: Armon Chunpresert

Producer: Surayut Sritrakul, Pavaranan Kanpairoh

Production Company: Vanilla Films

Music

Audio Post Production: Mixi Sound Studio

Sound Engineer: Somnuk Loisawai

Offline

Editor: Piyanan Sueksakarn

Genres: Comedy

Categories: Airlines, Travel

lbbonline.com, Tue, 09 Dec 2014 15:06:57 GMT