Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Airbnb's Giant 3D Zoetrope Brings Memories of Paris to Life


TBWA/Singapore launches new campaign in partnership with Photoplay Film & Yippee Ki-Yay

Airbnb's Giant 3D Zoetrope Brings Memories of Paris to Life

TBWA/Singapore has teamed with Yippee Ki-Yay, specialists in models and miniature sets and Photoplay Film to launch a new campaign for Airbnb titled 'A Different Paris'.

In the 60 second film we see the Chinese heroine reminiscing about the time she spent exploring Paris thanks to the recommendations from her Airbnb host. Her memories of the “real Paris” are brought to life in a stunning visual execution using a zoetrope, one of the oldest pre-film animation devices.

Measuring 3.8 meters in diameter, 11.9 meters in circumference and 1.5 meters in height, the 3D zoetrope was handmade and is a first-of-its-kind. It went from drawing board to finished structure within a period of 3 weeks and was furnished with an estimated 11,256 parts that include 1,476 figurines to create the illusion of seamless motion.

In the words of Airbnb CMO Jonathan Mildenhall: “Traveling on Airbnb unlocks magical moments – our hosts and their homes create a sense of real belonging for travelers and this feeling is amplified when they discover the city through the eyes of their hosts. This film is showing, in true Airbnb fashion, how the ordinary world can become an altogether different, more magical world.’’


Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Animation

Categories: Travel, Tourism

TBWA Worldwide, Mon, 21 Sep 2015 09:04:31 GMT