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Airbnb's Giant 3D Zoetrope Brings Memories of Paris to Life

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TBWA/Singapore launches new campaign in partnership with Photoplay Film & Yippee Ki-Yay

Airbnb's Giant 3D Zoetrope Brings Memories of Paris to Life

TBWA/Singapore has teamed with Yippee Ki-Yay, specialists in models and miniature sets and Photoplay Film to launch a new campaign for Airbnb titled 'A Different Paris'.

In the 60 second film we see the Chinese heroine reminiscing about the time she spent exploring Paris thanks to the recommendations from her Airbnb host. Her memories of the “real Paris” are brought to life in a stunning visual execution using a zoetrope, one of the oldest pre-film animation devices.

Measuring 3.8 meters in diameter, 11.9 meters in circumference and 1.5 meters in height, the 3D zoetrope was handmade and is a first-of-its-kind. It went from drawing board to finished structure within a period of 3 weeks and was furnished with an estimated 11,256 parts that include 1,476 figurines to create the illusion of seamless motion.

In the words of Airbnb CMO Jonathan Mildenhall: “Traveling on Airbnb unlocks magical moments – our hosts and their homes create a sense of real belonging for travelers and this feeling is amplified when they discover the city through the eyes of their hosts. This film is showing, in true Airbnb fashion, how the ordinary world can become an altogether different, more magical world.’’



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Media Agency

Media Agency: Starcom

Animation

Modelling: Simon Ingerson / Yippeekiyay

Creative Agency

Creative Agency: TBWA/Singapore

Group Account Directors: Mandy Wong

Producer: Haydn Evans / Six Toes

Producers: Allison Gay

Senior Art Director: Uni Lee

Senior Copywriter: Elrid Carvalho

Post Production / VFX

Post Production Company: Cutting Edge

Producer: James Rose

Production Company

Director: Norman Yeend, Scott Otto-Anderson

DOP: Jonathan Rossiter

Executive Producer: Oliver Lawrance & Haydn Evans

Producer: Emma Thompson

Production Company: Photoplay Films / Six Toes

Production Designer: Annie Beauchamp

Offline

Editor: Simon Njoo

Genres: Animation

Categories: Travel, Tourism

TBWA Worldwide, Mon, 21 Sep 2015 09:04:31 GMT