Travel accommodation brand imagines a world without exploration and immigration after the US Supreme Court upholds President Trump’s proposed restrictions
After the US Supreme Court ruled last week to uphold President Donald Trump’s ban on people coming to America from a list of mostly majority Muslim countries, Airbnb has released a film stating its support for the right to travel for everyone, no matter where they come from.
Just hours after the court’s ruling was announced to suspend the issuance of immigrant and non-immigrant visas to applicants from Libya, Iran, Somalia, Syria, Yemen, North Korea and Venezuela, the travel brand released the digital campaign ‘Let’s Keep Traveling Forward’.
Produced by California-based production company Where the Buffalo Roam and with in-house creative by Airbnb, the film highlights the historic importance of free movement of people, underlining the integral part it has played in world history - and particularly in the history of the US.
In a statement, Airbnb co-founders Brian Chesky, Joe Gebbia and Nathan Blecharczyk said: “We are profoundly disappointed by the Supreme Court’s decision to uphold the travel ban — a policy that goes against our mission and values. To restrict travel based on a person’s nationality or religion is wrong. We believe that travel is a transformative and powerful experience, and we will continue to open doors and build bridges between cultures around the world.”
Alongside the campaign, the company announced it was committed to matching donations to the IRAP (International Refugee Assistance Project) up to a total of $150,000 until September 30th, 2018 and invited those who would like to support IRAP to donate.
Airbnb has a track record of taking a strong position on political and social issues. Earlier this year they took a clear anti-Trump stance in their 'Expletive-Filled Interest
'. Last year it came out in support of equal marriage in ‘The Acceptance Ring
’ and more generally supported diversity in ‘We Accept