Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Airbnb Launches 'Double Feature' in UK Cinemas

Creative 366 Add to collection

Brand takes its 'Live There' campaign to the big screen in media first

Airbnb Launches 'Double Feature' in UK Cinemas

Airbnb has launched a media first in cinemas this taking its ‘Live There’ campaign to the big screen with the use of a revolutionary technology called 37 degrees.

Created by Finch Australia and developed in collaboration with TBWA\Chiat\Day, Starcom Mediavest Group and Digital Cinema Media (DCM), the work offers a unique viewing experience via bespoke 3D-style glasses allowing two versions of the same ad to be watched simultaneously.

With a central focus on three of Airbnb’s most popular destinations – LA, Paris and Tokyo – the ad, which was shown for a limited time only, offered cinemagoers a fantastic interactive experience inviting them to create their own narrative.

The work aired before all 2D and 3D showings of Independence Day: Resurgence and The Secret Life of Pets at the following UK cinema sites:

  • Cineworld Castleford
  • Cineworld Edinburgh
  • Cineworld Glasgow Renfrew Street
  • Cineworld Milton Keynes
  • Cineworld Sheffield
  • Odeon Gateshead Metro Centre
  • Odeon Liverpool One
  • Odeon Manchester Trafford Centre
  • Vue Birmingham Star City
  • Vue Bristol Cribbs
  • Vue Stratford
  • Vue Westfield

Watch the original 'Live There' commercial here.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Travel, Tourism

DCM, Mon, 27 Jun 2016 14:23:42 GMT