Mon, 27 Jun 2016 14:23:42 GMT
Airbnb has launched a media first in cinemas this taking its ‘Live There’ campaign to the big screen with the use of a revolutionary technology called 37 degrees.
Created by Finch Australia and developed in collaboration with TBWA\Chiat\Day, Starcom Mediavest Group and Digital Cinema Media (DCM), the work offers a unique viewing experience via bespoke 3D-style glasses allowing two versions of the same ad to be watched simultaneously.
With a central focus on three of Airbnb’s most popular destinations – LA, Paris and Tokyo – the ad, which was shown for a limited time only, offered cinemagoers a fantastic interactive experience inviting them to create their own narrative.
The work aired before all 2D and 3D showings of Independence Day: Resurgence and The Secret Life of Pets at the following UK cinema sites:
Watch the original 'Live There' commercial here.view more - Creative
Categories: Travel, TourismDCM, Mon, 27 Jun 2016 14:23:42 GMT