Airbnb Films Showcase Charming Properties and Passionate Hosts
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Image Partnership’s Clara Cullen directs this playful campaign featuring a property in Florence and one in Cape Town
Director Clara Cullen has helmed two new films for Airbnb, welcoming us into two properties.
In each film the host welcomes us into their home. We feel it means something to the owner, that it has a story to tell. The films are as much about the space as they are about the host.
The viewer feels that when you get the key to one of these houses, you are getting access to the host’s world and history. The experience is not like staying in a hotel. Instead, it offers a sense of community, of connection. Guests are invited to step outside the usual generic options to share in the host’s culture and get a unique perspective on place.
The films tell personal stories reflecting the Airbnb experience with a beautiful textural quality which gives a feeling of genuine intimacy and warmth.
Creative Director: Naz Arandi
Creative Lead: Parker Grant, Alex Tieghi-Walker
Creative Producer: Victoria Estevez, Devon Lach
Photographer: Rebecca Lanthorne
Producer: Valentina Fiorindo
Production Assistant: Sara Moretti, Francesco D’angelo
1st AC: Rachel Batashvili
Director: Clara Cullen
DOP: Julian Kapadia
Gaffer: Emanuele Tassi
Line Producer: Helena Martel Seward
Production Company: Image Partnership
Sound Recordist: Alberto Batocchi
Genres: Documentary, People, Scenic, Storytelling
Categories: Services, TravelImage Partnership, 1 year ago