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Airbnb Films Showcase Charming Properties and Passionate Hosts

Creative 196 Add to collection
Image Partnership’s Clara Cullen directs this playful campaign featuring a property in Florence and one in Cape Town
Airbnb Films Showcase Charming Properties and Passionate Hosts
Director Clara Cullen has helmed two new films for Airbnb, welcoming us into two properties.

In each film the host welcomes us into their home. We feel it means something to the owner, that it has a story to tell. The films are as much about the space as they are about the host. 

The viewer feels that when you get the key to one of these houses, you are getting access to the host’s world and history. The experience is not like staying in a hotel. Instead, it offers a sense of community, of connection. Guests are invited to step outside the usual generic options to share in the host’s culture and get a unique perspective on place. 

The films tell personal stories reflecting the Airbnb experience with a beautiful textural quality which gives a feeling of genuine intimacy and warmth.



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Client

Advertiser: Airbnb

Creative Director: Naz Arandi

Creative Lead: Parker Grant, Alex Tieghi-Walker

Creative Producer: Victoria Estevez, Devon Lach

Photographer: Rebecca Lanthorne

Production Service

Producer: Valentina Fiorindo

Production Assistant: Sara Moretti, Francesco D’angelo

Production Company

1st AC: Rachel Batashvili

Director: Clara Cullen

DOP: Julian Kapadia

Gaffer: Emanuele Tassi

Line Producer: Helena Martel Seward

Production Company: Image Partnership

Sound Recordist: Alberto Batocchi

Genres: Documentary, People, Scenic, Storytelling

Categories: Services, Travel

Image Partnership, Wed, 23 Jan 2019 16:30:38 GMT