AIRBAG has expanded its director roster to include the talented Will Horne.
Horne (pictured left on set with the honey badger), took away first place in the 2018 Straight 8 film competition, and
has hit the ground running at AIRBAG, with two projects just released:
Volkswagen 'Honey Badger' for DDB Sydney and Melbourne International
Film Festival 'Unwritten Reviews'.
AWARD School and agency background, Horne's approach combines
creativity with pragmatism. He executes work with meticulous attention
to craft, and is mindful of all the work that the agency puts into
selling through the initial creative concept.
Says Martin Box, AIRBAG Executive Producer: "Will's work has
a really unique point of view - his background in editing gives him
insight into the best way to tell a story efficiently. Creatives are not
only drawn to Will's work, but also his approach. Will delivers a great
result, and makes an agency and client feel great throughout the
Says Will: "Having followed AIRBAG's
progress for a few years, they've always appealed to me for their modern
take on production. I've been fortunate enough to work on MIFF with
Martin Box, Nick Venn and Adrian Bosich in Melbourne, and Alex Tizzard
in the Sydney office for VW - I'm loving their commitment and hands-on
approach, and being surrounded by great people who are producing really