1 year ago
AIRBAG director Angie Bird has won Silver and a Bronze for the coveted Glass Lion for Change at this year’s Cannes Lions, for her work ‘First Shave’, via Skin & Bones / Grey Toronto for Gillette.
Director Angie Bird and AIRBAG managing partner Adrian Bosich were in Cannes as Samson and Grey presented the work for the Glass Award, and saw momentum build through the week as the work was shortlisted for a total of five Lions.
Says Samson: “Angie is so very talented. The way she helped to capture my first shaving experience with my dad with such sensitivity, I just can’t thank her enough. Not just for myself, but for the hundreds of messages in my Instagram inbox from queer folk young and old, who have let me know how this ad has affected them. It’s given them the positivity and hope I wished I’d had as a young trans man – at a time when there was limited visibility and information.”
Says Adrian: “Angie is incredibly empathetic in her approach, and you can feel her light touch throughout these pieces of work. Spending time with Samson this week and hearing his journey first hand, has been the real highlight of this trip for me. The Glass presentation didn’t have a dry eye in the house, and learning about Gillette’s plans for broader support of the community, and seeing Samson’s DM’s of the inspiration and hope the campaign has given to queer youth – it’s all just incredibly heartening.”
Says Angie: “This project was incredibly personal for me. The producer Michelle Woodward, editor Izzy Erlich and I are all in the queer community, and we felt an immense responsibility to tell this story with sensitivity and truth. We are beyond humbled by all of the positive responses from the trans community, and we hope they now feel a little more seen, and welcome in the mainstream media.”
View more by Angie Bird here.