The agency’s remit will focus on driving brand awareness and online conversion in the United States and Canada.
Air New Zealand’s Brand Manager Western Markets, John Wilhelm, says the airline’s aggressive growth strategy in North America will benefit from the creativity, strong digital and social media insights, and disciplined business approach demonstrated by Draftfcb in the pitch process.
“We are confident Draftfcb San Francisco is the right partner to help us lay a strong foundation for sustainable growth and help us take the Air New Zealand brand to the next level in the US and Canada.”
Dominic Whittles, president of Draftfcb in San Francisco, says, “We are over the moon to have been chosen by Air New Zealand. They are passionate, ambitious and have an unflinching commitment to winning in the United States and Canada. We look forward to many years of mutual success and partnership.”
Consistently rated among the world’s best international airlines, Air New Zealand was named ‘Airline of the Year’ by Air Transport World in 2010 and 2012. Air New Zealand’s success is grounded by a focus on true product innovation and a commitment to delivering a world-class flight experience to every customer.
A member of the Star Alliance, Air New Zealand has operated in the United States since 1965. It celebrated three decades flying between LA and London in August and will mark five years of direct services between Vancouver and Auckland this November.
Draftfcb in New Zealand has been Air New Zealand’s New Zealand based brand agency since January 2012.