The crisis is here, and has hit everyone hard and close. Of course, everyone's thoughts go to the sick, their loved ones and all those who expose themselves to save our lives or make the situation less painful.
However, the Covid-19 crisis also gives us food for thought.
McCann's Air used it to reflect on the questions that customers ask, and which are shared by all the brands today: how do we communicate? Should we do it? When? And to say what?
So, instead of publishing yet another paper on the ad industry, the agency decided to make the best kept secret of agencies public: strategic recommendation in times of crisis.