Fri, 06 Mar 2015 11:00:39 GMT
Air France has launched new advertising film “France is in the Air”, created by BETC Paris. The film will run globally and be broadcast on TV, in cinemas, on digital medias and social networks. It is a continuation of the brand campaign launched in March 2014.
Celebrating the French touch, the film pays homage to the best of France. It is set inside a futuristic dreamscape - a ballroom-like aeroplane, with rows of windows and luminous paths on the floor. It is an explosion of pink skies, fashion, the Tour de France, puffy pastry, Breton tops and even features little ballerinas from the Opera Garnier on swings.
In a poetic way the film challenges the way airlines traditionally communicate.
The film was directed by WeAre From LA (the same duo that were behind Pharrell's Happy music video, but also BETC’s Baby and Me-film for evian). The music was made by Portland duo Glass Candy.
Check out the whimsical Outdoor elements of the campaign below:
Categories: Travel, HolidayBETC Paris, Fri, 06 Mar 2015 11:00:39 GMT