Mon, 10 Jul 2017 14:36:29 GMT
As all regular flyers know, take-off and landing can sometimes quite literally be a pain in your ears. The cabin pressure varies and can block passengers' ear holes, causing quite a bit of discomfort. However, just simply chewing is enough to balance this internal ear pressure and make the travel experience more enjoyable.
To take care of its customers' ears, Air France has created its own French chewing gum “La Gomme à Mâcher” with BETC Paris. Two flavours are available, both embodying French-style pleasures: pistachio-macaroon and crème brûlée. The gum is made in France and is 100% natural. With La Gomme à Mâcher, Air France is once again illustrating French savoir-faire throughout the world.
This new product will be available before take-off on flights AF066 from Paris-Charles de Gaulle to Los Angeles (USA), AF084 from Paris-Charles de Gaulle to San Francisco (USA) and AF178 from Paris-Charles de Gaulle to Mexico City (Mexico). The gum will also be on offer at various Air France lounges at Paris-Charles de Gaulle (Terminal 2E, hall M, K, L, and 2 F1, F2, G) and Paris-Orly (hall 3).
view more - Creative
Advertiser: Air France
Production Company: RITA
Art Director: Nathan Brunstein
Chief Creative Officer: Remi Babinet
Creative Agency: BETC Paris
Executive Creative Director: Ivan Beczkowski, Jasmine Loignon
Creatives: Chloe Perignon, Chrystel Jung
Categories: Airlines, TravelBETC Paris, Mon, 10 Jul 2017 14:36:29 GMT