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Air France and BETC Paris Ease In-flight Ear Woes with Dessert-Flavoured Gum

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'La Gomme à Mâcher' is available in pistachio-macaroon and crème brûlée flavours

Air France and BETC Paris Ease In-flight Ear Woes with Dessert-Flavoured Gum

As all regular flyers know, take-off and landing can sometimes quite literally be a pain in your ears. The cabin pressure varies and can block passengers' ear holes, causing quite a bit of discomfort. However, just simply chewing is enough to balance this internal ear pressure and make the travel experience more enjoyable.

To take care of its customers' ears, Air France has created its own French chewing gum “La Gomme à Mâcher” with BETC Paris. Two flavours are available, both embodying French-style pleasures: pistachio-macaroon and crème brûlée. The gum is made in France and is 100% natural. With La Gomme à Mâcher, Air France is once again illustrating French savoir-faire throughout the world.

This new product will be available before take-off on flights AF066 from Paris-Charles de Gaulle to Los Angeles (USA), AF084 from Paris-Charles de Gaulle to San Francisco (USA) and AF178 from Paris-Charles de Gaulle to Mexico City (Mexico). The gum will also be on offer at various Air France lounges at Paris-Charles de Gaulle (Terminal 2E, hall M, K, L, and 2 F1, F2, G) and Paris-Orly (hall 3).

To prolong the experience after your flight, you can find La Gomme à Mâcher on sale on Air France Shopping and at Colette in Paris (213 rue Saint Honoré - 75001 Paris) from July 6th 2017.


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Client

Advertiser: Air France

Production Company

Director: Flaminguettes

Production Company: RITA

Creative Agency

Art Director: Nathan Brunstein

Chief Creative Officer: Remi Babinet

Creative Agency: BETC Paris

Executive Creative Director: Ivan Beczkowski, Jasmine Loignon

Creatives: Chloe Perignon, Chrystel Jung

Categories: Airlines, Travel

BETC Paris, Mon, 10 Jul 2017 14:36:29 GMT