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Air Canada Helps a Lost Reindeer Find His Way Home for Christmas

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The campaign from FCB Canada and Soft Citizen's Cole Webley focuses on the idea of being at home for Christmas
Air Canada Helps a Lost Reindeer Find His Way Home for Christmas
Air Canada’s holiday campaign for ‘Lost Reindeer’ launched in cinema, broadcast, online and in-flight December 11, 2019. 

In collaboration with FCB Canada, Soft Citizen’s Cole Webley directs a charming three-minute holiday story about a group of young friends who discover a lost reindeer in the woods and set to work on getting the animal home to the North Pole for Christmas, for Air Canada. 

The ambitious ad embodies the unique emotional pull of being at home with loved ones for the holidays. 

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Client: Air Canada

Title: Lost Reindeer

Agency: FCB Canada

CCO: Nancy Crimi - LaManna & Jeff Hilts

Creative Directors: Jonathan Careless, Troy McGuinness

Account Director: Ravi Singh

Account Supervisor: Rose Noble

Art Director: Troy McGuiness

Copy Writer: Jonathan Careless

Agency Producer: Dena Thompson


Director: Cole Webley

Production Company: Soft Citizen

Exec Producer: Eva Preger, Link York, Rob Burns

Line Producer: Christopher Cho

Director of Photography: Paul Meyers


Production Designer: Jonas Sappington

Post Production

Post Production: Saints Editorial

Executive Producer: Tory Osler


Editor: Ross Birchall

Assistant: Paula Hicks

Transfer Facility: MPC


Colourist: Kris Smale

Online Facility: Darling

Online Artist: Steve McGregor


Animation & VFX House: BlackGinger

VFX Supervisor: Marco Raposo de Barbosa

VFX Producer: Simone Fanti

Project Lead: Chris Bekker

Studio Manager: Ruth Molteno

VFX Editor: Stephanie Traut

3D Artists: Louis Rossouw, Jason Slabber, Sean Maddock Wilkins, Jonathan Coetzer, Matthew Wawn, Ruan Rosslee, Adrian Le Roux, Stefan can Der Sandt

2D Artists: Byron Tofas, Angelo Beceiro Collinicos, Dylan Palmboom, Annel Rautenbach, Carelize Jacobs, Rob Muir, Nicholas Mackay, Tyla Koen, Jean Redelinghuys, Thou Mathapo, Courtney Scholtz, Marion Wilson, Sara Laubscher


Music House: Apollo Music

Music Track Director: Spencer Hall, Daenen Bramberger

Music Right Clearance: Francois Lachance, Vanessa Hauguel, Paulinee Viard

Song: A Perfect Miracle

Artist: Spiritualized

Engineer: Spencer Hall

Genres: People, Storytelling

Categories: Airlines, Travel

Soft Citizen, Tue, 17 Dec 2019 13:22:52 GMT