Ailie Robertson Joins Friend as Head of Sales

Ailie’s career started at Partizan in 2018, where she quickly made a name for herself as a memorably engaging new business rep before joining FAMILIA at the beginning of 2021 as head of sales; over these four years Ailie worked on projects for Sky, Tesco, M&S and Sport England.  

During this time, Ailie has built an accomplished reputation for her charismatic presence and natural ability to inspire those she works with. Alongside a continual, insightful observation for the changing landscape of contemporary culture, Ailie’s creative integrity builds meaningful filmmaking partnerships; joyful, relevant and unpretentious. 

“It might sound naff but I've genuinely always been drawn to Friend’s irreverent spirit and outlook,” says Ailie. “I feel like we’re a perfect match both creatively, and in our shared ethos of compassion, humour and desire to make interesting and gorgeous work.” 

Continuing on the importance of the symbiotic partnership between prod co and director, ‘I pride myself on building close bonds with Directors and being their biggest champion. The relationship between production company and director needs to be one of support and understanding, and total openness and honesty. I can't wait to be our rosters biggest cheerleader.”

'We're SO stoked to welcome the legend that is Ailie Robertson to our team!’, Friend executive producer Chris Abitbol says, we've been hoping to work with her for years, as her passion for great talent, infectious enthusiasm, and ability to make great shit happen is second-to-none. And let’s not forget her interminable level of swag. She already feels like an integral part of Friend, and we’re all super excited to grow together.'