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Creative in association withGear Seven
Group745

AIGLE Descends a Wintry Paris in Kinetic Spot From Birth Productions

12/11/2019
Production Company
London, UK
81
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The ad, from director Vincent Rodella, is a light-hearted analogy to high mountain winter sports

With winter well and truly on its way, AIGLE and BETC have once again trusted Birth for the new campaign on their new Parkas 'extra light extra warm'.

BETC imagined an unrestrained longboard descent by a man in a blue parka, in a crispy and wintry Montmartre. 

This analogy to high mountain winter sports, filmed by Birth director Vincent Rodella, reveals a succession of comic scenes, with an almost natural fluid sequence that bears his very particular signature. 

You can check out the spot in full below:


And you can also check out a 'making of' film here:

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Agency / Creative
Production
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