Taylor James was tapped to create the 2017 AICP Show sponsor reel, which premiered on Wednesday, June 7th at MoMA in New York City. “I asked Taylor James to create the reel because I think they are such a talented company, and I hoped their film would showcase the range and diversity of the AICP membership,” said Lisa Mehling, Chair of the AICP Show.

The film is a visual poem that shows the depth of storytelling styles in the commercial production community and honours the tremendous range of artistic disciplines that make the AICP membership. 

The film follows a black ball through a sequence shots done in several different artistic styles. The black ball derives from the AICP’s new rounded logo and represents how the organisation gives each individual member company tools to be perform better individually while strengthening the production community as a whole. 

“Taylor James is a microcosm of the larger production community,” said Adam Isidore, Managing Director of Taylor James and Director at Large on the AICP Board. “The concept came from our receptionist and everyone across the entire studio pitched in-- artists, support staff, leadership, even our office dog. We were excited to use our depth of skills to represent the wide array of disciplines that make up the AICP and wanted to create a film that recognised that there is an infinite number of ways to tell a story.”   

Yessian created a custom audio track for the project.  “We are very excited about having the opportunity to collaborate on the sponsorship reel again this year,” said Marlene Bartos, Executive Producer and Managing Director of Yessian New York. “In our industry, it’s the most anticipated event of the year and it’s always an honour to be able to contribute by showcasing our talent.” 

The AICP represents the interests of companies that specialise in producing commercials on various media- film, video, digital- for advertisers and agencies. AICP members account for 85 percent of all domestic commercials aired nationally, whether produced for traditional broadcast channels or non-traditional use.