Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

AIA Expands Partnership with TBWA in China

Hires, Wins & Business 0 Add to collection

TBWA\Hong Kong was appointed by AIA as it's regional creative agency to drive brand growth across Asia

AIA Expands Partnership with TBWA in China

 

AIA China has selected TBWA as its new agency of record in Mainland China, after a competitive pitch against other 4A agencies. In October 2011, TBWA\Hong Kong was appointed by AIA as it's regional creative agency to drive brand growth across Asia.
 
“We are all very excited about this result,” said Jeff Ma, Chief Marketing Officer of TBWA\Greater China. “It’s a strategic business extension from Hong Kong to mainland China to help AIA to achieve their marketing goals in the region. We already have a strong portfolio in financial services category. Now with AIA, we can further develop insights and expertise in this fast growing market.”
 
Joanne Lao, MD of TBWA\Hong Kong and regional team leader on AIA's business, commented, “It’s great news for TBWA\Greater China. Our teams worked really closely on strategy and creative, customized for the local China market. It’s another strong example of how we leverage resources and the strength of our network to support our client's business.”
 
TBWA\Shanghai also confirmed that Shel Liu, a former executive from JWT, has joined to head up the account management on Visa, Standard Chartered Bank and AIA China. 
 
view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Insurance, Finance

lbbonline.com, Tue, 17 Apr 2012 13:22:29 GMT