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AI-Powered Platform MatchTune Secures Partnership with BMG Production Music



MatchTune’s state of the art AI technology searches, scales and syncs original music to video in seconds

AI-Powered Platform MatchTune Secures Partnership with BMG Production Music

MatchTune, the AI-powered music-to-video platform, today announces its partnership with BMG Production Music (BMGPM) - the world’s fastest-growing production music company, servicing the film, broadcast, games and advertising industries. The partnership sees a portion of BMGPM’s vast library of premium production music made available via MatchTune, giving creators of video content access to tailored music in a matter of seconds, sourced from real-life compositions.

Created by the collaboration of renowned musicians and experienced engineers, MatchTune’s innovative AI with music-to-image synchronisation algorithms makes available unique variations of professional-standard music in seconds. In a few clicks, MatchTune’s Music Adaptation Technology swiftly presents solutions adjusted to fit the duration and climax of a video, in the size and format required, ready to purchase with one upfront fee including a digital license for one year. Tracks are quickly and efficiently adapted to the visual content through this simple process, removing the workload associated with complicated catalogue searches, editing to picture and licensing.

The deal with BMGPM starts with the availability of 15,000+ tracks from its catalogue integrated into MatchTune and made available for use on the platform.

Philippe Guillaud, co-founder/CEO at MatchTune said: “MatchTune is delighted to be able to work with BMGPM and demonstrate how we can help existing music catalogues and artists find a broader audience by removing the lengthy integration work required in matching music and video content, as well as finding the right tracks. Operating at the intersection of music and technology, we are showing how AI can add value to both copyright owners and to music users.”

Jérôme Keff, managing director at BMG Production Music France added: “In MatchTune, BMGPM has found a forward-thinking technology partner that respects the integrity of music composition while making tailored pieces all the more accessible to the increasing number of video creators today wanting to enhance their work with music.”

John Clifford, EVP and global managing director at BMGPM commented further: “As BMGPM continues to strengthen its offering, it is imperative to recognise innovations in technology and diversification of revenue streams. Partnering with MatchTune, we are continuing to champion our hidden hit makers while meaningfully connecting the BMGPM catalogue with a wider audience.”

MatchTune’s breakthrough technology analyses music catalogues using science and artificial intelligence to match the diverse needs of the increasing market of digital video makers. Via the mapping of key moments from both music and video elements, MatchTune is able to sync beats, tones and energy maps precisely, having analysed moods, genres, instruments, BPM, pitch, voice and music with colour - as well as precisely detecting video scenes - resulting in unbiased, efficient music reconfiguration and synchronisation.

MatchTune is harnessing the power of technology to allow everyone - from video producers, content creators, ad agencies, web agencies, sound designers, YouTubers and beyond - to express themselves musically and increase audience engagement with their video creations as their digital businesses flourish.

MatchTune is available now as a web platform, an Adobe plugin and a MacOS application.

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Genres: Music performance

Categories: Online, Media and Entertainment

BMG Production Music, Tue, 19 May 2020 11:32:36 GMT