First brand work from Clemenger BBDO, Melbourne since winning the account.
ahm and Clemenger BBDO Melbourne have launched a new campaign that offers people health insurance they might actually use.
In a category often crowded with aspirations of perfect health and fitness, the campaign takes a refreshingly honest approach. It paints a picture of the everyday scenarios that result in the need for health insurance and introduces a new suite of ahm "covers" to match.
Clemenger BBDO Melbourne creative director, Evan Roberts, believes the campaign shines a light on the real experience of health, defining ahm as the simple, affordable cover full of the things you'll actually use.
Says Roberts: "For most of us, health insurance and when we use choose to use it is quite a mundane, every-day experience. It's nothing spectacular, just modern-day scenarios we can all relate to - and scenarios we need insurance for."
Amanda Romeo, head of marketing - ahm, believes the campaign builds on the brand's strong foundation and established style of communication.
Says Romeo: "As a brand we reflect our straightforward approach to private health insurance through our black and white style of communication. This campaign is a great build on this, as it brings the brand into the context of our consumers' lives.
"By showcasing relatable scenarios the campaign builds a stronger link between the ahm brand and our consumers."
The 'health insurance you might actually use' campaign will evolve across broadcast, OOH, digital and social channels over the coming weeks.