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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Ahlstrand&Wållgren’s Philips Hideout

25/09/2012
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Scandinavian consumers have the opportunity to win a smart TV

 

Ahlstrand&Wållgren recently created a new campaign for the Philips frameless smart-TV. 
 
Ten of the TVs have been hidden around the world – find one and it can be yours. It is a simple and basic, yet brilliant idea. If a user knows the general location of a TV, click on and a Google Maps application opens. The consumer can then search for the real location using the maps and street view. 
 
The person closest and fastest to the location wins a TV. 
 
This is a Nordic campaign and only people living in Sweden, Finland, Norwar and Denmark are able to win.
 
 
Credits
 
Agency: Ahlstrand&Wållgren
Account Director: Ulf Ahlstrand
Art Director: Kristian Luoma
Copywriter: Joakim Wållgren
Art Buyer: Helena Modin
Photographer: Carl-August Savgård
Studio Art: Finalize
Production Agency: Dareville 
 
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