2 months ago
RadicalMedia film and commercial director Agostina Gálvez shot the latest campaign for the GAP 2020 spring collection.
Shot in locations across Los Angeles, from Venice Beach to DTLA (in December, prior to the global outbreak), the films pair ordinary things, like a pair of khaki trousers, with smart, well-timed, choreographed camerawork that feels dynamic and exciting.
Argentinian director Agostina Gálvez’s reel is defined by a diverse and human-first approach to casting and an obsession with dance and movement that fills the frame with youthful vitality. Her past experiences as a rhythmic gymnast inspired her critically acclaimed film for Nowness but also informs the flowing, considered camerawork that she’s become known for. Recently, Agos has worked on projects for Billie’s Movember Campaign, Adidas, and The RealReal.
Director: Agostina Gálvez
Executive Producer: Donna Portaro
Agency: Johannes Leonardo
Agency Producer: Kelly Treadway
Editor: Cosmo Street Editorial / Marlo Caine
VFX: MPC / Camila De Biagi
DP: Evan Prosofsky
Categories: Clothing and Fashion, Day WearRadicalMedia US, 2 months ago