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Agoda Launches Animated 'No-Nonsense' Positioning Created by BMF

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Campaign created with director and animator Julian Frost

Agoda Launches Animated 'No-Nonsense' Positioning Created by BMF

BMF has today launched a new campaign for no-nonsense travel site Agoda.


The four animated online films are BMF's first work for the brand since winning the business in a competitive pitch late last year. The campaign - which will will run throughout Asia, Australia, Canada, the US and South Africa - has been created in collaboration with celebrated director and animator Julian Frost.






Says Alex Derwin, ECD, BMF: "Online travel is a fiercely competitive sector, so a strong, unique voice was key to differentiating Agoda from the rest. With the help of Julian Frost, we've created something that's going to really stand out on people's feeds."

Agoda 4_bus.jpgSays Steve McArdle, managing director, BMF: "The positioning is straightforward, because booking travel can be complicated. The work is playful and irreverent, because travel should be joyful. The combination of the two should connect pretty well with a new generation of travellers who want to get to the good stuff without the grind."

The campaign has rolled out on Facebook, Instagram and YouTube.

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Music

Music Company: Antfood

Sound Production: Rumble Studios

Production Company

Director: Julian Frost

Animator: Julian Frost

Creative Agency

Creative Agency: BMF

Art Director: Jack Robertson

Executive Creative Director: Alex Derwin

Managing Director: Stephen McArdle

Senior Account Manager: Kimberly Ngo

Planners: Emily Field, Josef Wimberger

Executive Strategy Director: Christina Aventi

Copywriters: Emily Field, Robert Boddington

Agency Producer: Esta Lau

Group Account Directors: Danielle Richards

Genres: Animation

Categories: Services, Travel

BMF, Tue, 02 Oct 2018 03:50:09 GMT