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Agency Source and Alliance of Independent Representatives Align to Advance Industry Search Capabilities
28/04/2022
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The online database is now the preferred new business resource for AIR members
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Agency Source has joined forces with the Alliance of Independent Representatives (AIR), creating a pathway for development of Agency Source offerings designed to aid AIR as a group. The partnership, announced by AIR president Veronica Lombardo (VLM), vice president Ann Asprodites (Asprodites Reps) and Colleen D'Amico, (head of US sales at Agency Source), cements the existing relationship between AIR members and the Agency Source platform.

“We are beyond proud to announce that Agency Source is now the preferred new business resource for AIR members, who will enjoy custom search features, CRM tools, alternative pricing, and enhanced directory listings on the platform,” said D’Amico.

“The benefit for AIR members is clear: Agency Source streamlines the new business process, while providing substantive, ongoing communication with our team,” said Lombardo. “Staying up to date with all the changes in the advertising and production worlds is vital for reps, particularly now, with so many people moving to new agencies, going freelance, or adopting hybrid working models. Agency Source provides continuously updated, downloadable agency and brand personnel lists. We can also task the Agency Source researchers with finding specific information to aid in the promotion of our rosters."

“The evolution of Agency Source’s utility is dependent in large part on our input,” echoed Asprodites. “That is empowering news for AIR, our existing members, and for those interested in joining us. We are so much stronger together.” 

The Alliance of Independent Representatives (AIR), a 501(c)6 trade organization, was formed last year to unite, support and elevate independent representatives by creating a platform where community dialogue, resources, and vital guidance are shared. With a growing list of members in Canada and Europe, AIR is developing industry standards and best practices, mounting informational seminars and presentations, and partnering with counterpart associations in the production, post, agency and advertiser arenas to advance common interests. AIR also offers two proprietary features:

Looking for Representation provides a means to assist production and post companies in finding representation that meets key criteria such as category expertise

Explore the Alliance is a quick and easy way to find rep companies by state, territory, or country.

Agency Source USA was launched in January 2021 by industry search veteran D'Amico and Ross MacRae, founder of the mighty research engine at BikiniLists in the UK, which has been helping global production professionals find new clients since 1997.

“The ace Agency Source research team tracks people moves, agency updates and direct-to-brand marketing contacts globally – so reps and producers can find, save and download lists of new clients 24/7,” said MacRae, adding, “Agency Source was tailor-made for US production reps from the outset, and we are excited to be working with AIR members to further develop the platform as their needs and those of their rosters evolve.”

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