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Agency SCS Helps Kwikset Bring the New Halo Touch Fingerprint Door Lock to Market

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The 'Smart Locks with a Simple Touch' creative works to break down the Halo Touch features into key stories with real world applications

Agency SCS Helps Kwikset Bring the New Halo Touch Fingerprint Door Lock to Market

To announce the new fingerprint door lock from Kwikset, Halo Touch, indie agency SCS produced a new spot for the brand that focuses on showing consumers how easy it can be to control access to your home with Halo Touch and the Kwikset App. The 'Smart Locks with a Simple Touch' creative works to break down the Halo Touch features into key stories with real world applications.

SCS chief creative officer John Zegowitz notes: “There’s a ton of great technology built into the full line of Halo smart locks. Our job was to show how easily all that technology can make everyday life a little easier.”

The stories are all designed around simple, relatable, real world scenarios:

Stuck at the dentist? Use remote access to let the plumber in. 

Broken leg keeping you from walking Fido? Set up time fencing for the dog walker. Hands a little messy from making pasta? Unlock your door with the sound of your voice. Worried about your teenagers late night antics? Check out the Smart Lock History to see when they come home. 

It’s amazing how easy good technology can make your world.

The feature storytelling resulted in a series of 15-second spots designed specifically for social media. The stories work beautifully in social carousels as well, and the simple messaging was easy to carry into digital display and retargeting ads. The spots are being broadcast via Simpli.fi’s connected TV, with supporting extensions in YouTube, Facebook, Instagram, and Paid Search. By taking a bottom-up approach, SCS was able to capture the assets necessary for Kwikset to use across all channels of communication and the Kwikset website, helping keep the entire narrative of the Halo campaign coming from one conceptual voice of smart technology, made simple. 

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Kwikset Credits

Matt Zimmer, Vice President Marketing : Security Hardware at Spectrum Brands, Inc.

Erik Glassen: Senior Manager, Brand Marketing at Spectrum Brands, Inc.

Mario Cardenas: Brand Marketing Manager at Spectrum Brands, Inc.

Teeanna Isaac: Assistant Brand Manager at Spectrum Brands, Inc.

SCS Credits

Founder & CEO: James Schiefer

President & Chief Strategy Officer: Jeff Roach

VP Brand Solutions / Account Manager: Tommy Campagne

Chief Creative Officer: John Zegowitz

Creative Director / Copywriter: Ryan Simonson

Sr Art Director: David Kania

Art Director: Amy Higgins

Executive Producer: Catherine Gudvangen

VFX/Editor: Albert Lam

Editor: Tom Gudvangen

Sr Creative Resource & Project Manager: Lauren Harvey

VP Media / Media Strategy: Jackie Watanabe

Integrated Media Supervisor: Marvell Lam

Integrated Media Supervisor: Matthew Bonus

Integrated Media Supervisor: Sam Tinsley

Digital Media Planner: Eric Ramirez

Director: Kevin Bolger for NMSK

Colorist: Jenny Montgomery for Company 3

Marketing Matters, Fri, 28 May 2021 16:17:00 GMT