Agency Saylor Hires Rebecca Smythe as Account Supervisor

Agency Saylor has hired accomplished digital marketer Rebecca Smythe as their account supervisor. Climbing the ranks in digital marketing for over 10 years, Rebecca’s experience spans across traditional studios, streamers and agencies. At Saylor she will lend her client-side experience and approach to digital marketing campaigns for the agency’s auspicious roster of studios including Amazon Prime Video, Disney+ and Netflix, overseeing client accounts alongside founder Will Trowbridge.

Notes Will: “Rebecca's past work at Netflix, Fox Searchlight, and Starz aligns perfectly with Saylor's team of ex-clients. Her knowledge will not only prove invaluable to our entertainment partners but our entire client base looking to entertain audiences.”

Adds Rebecca: “I loved the idea of joining an agency run by people from the client side. We all know the importance of finding the right agency partner and are building the agency we wish we had.”

She started her marketing career at Fox Searchlight Pictures, learning from their prolific marketing team and working on campaigns including Birdman, The Shape of Water, and many others. She swiftly rose through the ranks to become the studio’s Digital Marketing Supervisor, overseeing Searchlight’s brand pages and liaising directly with fan audiences to craft Searchlight’s brand personality. 

From Fox she shifted to Netflix, where she met Saylor founder Will during her time on the awards marketing team. Afterward, she moved to Starz, where she was a pivotal part of digital marketing campaigns for some of the highest performing series on the network including three “Power” franchise spinoffs, “P-Valley” and “BMF”, listening closely to audience conversations to turn them into viral sensations. This experience lent Rebecca the opportunity to work with a diverse audience who were passionate about their favorite shows and knew the importance (and difficulty) of finding the right agency partner to strike the right tone.