Advertising agency LRXD is partnering with Clayton Warwick, cofounder of The Music Ninja, and ONEHOPE Foundation to launch a Web platform that’s a mash-up of Spotify, Omaze and Kickstarter. Cadence & Cause is a new music platform that’s designed to create revenue for charities by connecting musicians and their fans to causes. Nearly a dozen artists are signed up for the platform’s launch, including The Chainsmokers, who released the international hit “#Selfie.”
At the site, music fans can check out both established and emerging artists of all musical genres. Participating artists donate a tune, merchandise and/or personal experiences to connect with fans who visit their campaign page, which features a biography, news and music, along with information about their cause. Cadence & Cause handles the fulfillment and shipping of donated goods.
“Musicians have always believed they can change the world. With Cadence & Cause, we’re finally giving them a tangible way to see the positive effect their music is making. Fans will love it too, gaining access to exclusive music and experiences, a deeper connection with the artists they love and, of course, the opportunity to better the world — all by doing what they’re already doing: buying and listening to great music. Everyone wins,” said John Gilbert, chief digital officer at LRXD.
LRXD is building the concept and online platform from the ground up with Warwick.
Cadence & Cause operates on a give-get model: Through the site, fans and artists get to connect and experience the music they love while giving back. Charities get exposure to their causes and financial return through a unique new platform. Alongside ONEHOPE Foundation, Cadence & Cause will evaluate registered 501 organizations on rigorous criteria that include dollar-to-impact ratio, code of ethics, years in operation and approval rating.
New York–based producer/DJ duo Andrew Taggart and Alex Pall, aka The Chainsmokers, are donating two pairs of signed headphones to benefit childhood education. “Both Drew and I went to school, and, although we may not be math teachers or historians, our experiences taught us a lot about who we are and what we want out of life,” Pall said.