DiGennaro Communications
Fri, 21 Jan 2022 13:29:00 GMT
Grubhub has launched its new campaign from creative agency Known.
The campaign, 'That Grubhub Feeling' highlights the feeling of satisfaction a customer experiences when they get exactly what they have been craving. On a mission to replace the negative emotion of 'Hangry', Grubhub is introducing new positive feelings into the dining lexicon including 'Chewphoria' and 'Fantasnack' amongst others.
The campaign begins with teaser OOH creative around NYC that defines these new Grubhub emotions, and will be followed up with a mix of national video across cable, network and connected TV, as well as audio, digital radio, podcasts & SiriusXM. There is also a partnership with Howard Stern which includes Grubhub’s integration into the most in-demand radio show on SiriusXM and will include a few live reads from Howard and a pre-recorded spot.
With 'That Grubhub Feeling', there is an emphasis on the NY market – including sports & primetime across local networks, NFL & NBA & morning shows. There will be local partnerships including presenting Grubhub as a sponsor of the Brooklyn Nets Radio Network on WFAN, a Category Exclusive Local New York Giants Podcast Sponsor and presenting sponsor of WFAN’s Carton and Roberts simulcast on SNY. Additional OOH creative will launch in sync with the spots, showing colorful images paired with the new words.
As the creative partner for Grubhub's "That Grubhub Feeling" campaign, Known was tasked with helping Grubhub amplify the Grubhub Guarantee (the best price and on-time delivery with every meal or Grubhub will make it right).
Jody Friedericks, SVP, brand creative, Known, says: “This work really shows the power of our close partnership with Grubhub’s extraordinary team. ‘That Grubhub feeling’ - an undeniably satisfied consumer - is real, and we’re thrilled to bring it to life in the most entertaining and memorable ways.”
Ben Whitla, VP, head of brand and creative, Grubhub, comments: “Ultimately, we work every day to create a deeper connection with our diners and the food they love – this work truly celebrates the moment of joy that comes when your order has arrived, and you are savoring the moment of digging in.”
view more - CreativeAgency: Known
Mark Feldstein: President, Known Studios
Brad Roth, President: Known Studios
Jody Friedericks, SVP: Brand Creative
Michael Rovner: Senior Creative Director, Copywriter
Soren Youngren: Senior Creative Director, Art Director
Kevin Karp: Creative Director, Copywriter
Nath Cochran: Senior Art Director
Anna Tucker: Senior Copywriter
Matt LeBoeuf: VP, Consumer Brands
Mike Dobbs, Director: Consumer Brands
Beth Superfin: SVP, Client Experience
Erika Safir: Account Director, Client Experience
Madeline O’Leary: Account Executive, Client Experience
Liz Hess: Director, Brand Marketing
Jared Christensen: SVP, Live Action
Eric Edmonds: Producer, Live Action
Megan Collins: Director, Print & Digital
Kelley Kalbhenn: Producer, Print
Marie Ciprari: Coordinator, Consumer Brands
Domenick Ferranti: Coordinator, Consumer Brands
Client: Grubhub
Ben Whitla: VP Head of Brand & Creative
David Tovar: SVP of Communications
Nate Winter: Creative Director
Katie Greenbaum: Senior Manager of Brand Marketing
Baxter Ritte-Sanders: Senior Manager, Brand Marketing
Allysha Davis: Brand Marketing Associate
Yung Savolainen: Executive Producer