Agency Heat Surprises with New Website Launch

San Francisco creative agency Heat thrives under the belief that people feel most alive when they are surprised. Judging by the company’s launch of its new brand experience, that philosophy extends to everybody including, and perhaps especially, Heat employees.

To launch their new logo, website experience, and overall brand for the agency, Heat surprised its entire team (and the dogs who love them) with a midday performance by Inspector Gadget, a thirteen-member Balkan brass band based in the San Francisco Bay area. After a second-line style parade around the office, the band and team moved outside to see the company’s new sign and flag revealed in surprise fashion.

"On the heels of much momentum in 2013 – which includes four new AOR relationships – we're proud to launch a re-imagined brand identity for Heat,” says Steve Stone, Executive Creative Director at the agency. “We are all about the power of surprise, and we’re leaning in to that with our new logo and website. We’re looking forward to all future surprises, both big and small."