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Agency Folk Finland and Abloy Introduce us to Finnish Lock-making Legend Emil Henriksson

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To celebrate Abloy's 110th anniversary, the agency shines a light on the Finnish inventor to honour his longstanding connection with the brand

Agency Folk Finland and Abloy Introduce us to Finnish Lock-making Legend Emil Henriksson
Agency Folk Finland gave birth to the story of the man behind one of the most inspiring inventions of modern times. And the key to that invention? A tip: It’s in your pocket.
 
Abloy is a company which is one of the leading manufacturers of locks, locking systems and architectural hardware. It’s also world’s leading developer of products in the field of electromechanical locking technology. Abloy locks protect basically every Finnish home, but also many of the most prestigious establishments around the world like the Hermitage Museum, Eiffel Tower, British Museum and Panama Channel to name a few. 

This year Abloy celebrates its 110th anniversary. Agency Folk Finland found a great story behind the company’s history. It’s all about a man who invented the lock that the whole company is built on. A man whose story has, until this day, never been told for the larger audience – Mr. Henriksson’s story. 

 
“According to the knowledge we have of Mr. Emil Henriksson (1886–1959) is that he was a mechanic by trade, artist, linguistic, traveller and above all else, a problem-solver by heart. His greatest invention was the first lock that could not be picked. Henriksson’s invention continues to be the foundation for all Abloy locking systems, which are designed and manufactured in Finland. The lock was named as the most significant invention in Finland by the Foundation for Finnish Inventions in 1999. So, by telling the Immortal Mr. Henriksson’s story, on the anniversary year of Abloy, we wanted to honour him and his predecessors”, explains Marko Vuorensola, ECD at Folk Finland.


"When I was first introduced to the idea and the first version of the script I felt we had something quite unique in our hands. After that I started to develop the script together with the agency, which is an approach that I feel very comfortable with. What I really love about the spot is that we have a lot going within the storyline and therefore it manages to reward you even after multiple views. 

The challenge with the production of the spot was that all the eight scenes were from different time periods, ranging from late 1800’s to the future to underline Mr Henriksson’s immortality.  In order to succeed such a task with a relatively moderate budget we had to be really smart how to maximize the production value. And it shows in the outcome, you can see a lot of passion for the craft in it. From cinematography to set design, music and casting - all the pieces came together very well”, tells Director Pekka Hara.

The film is planned and created by Folk Finland, directed by Pekka Hara, shot by Kjell Lagerroos and produced by Valve Media.
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Music

Music Production: Lauri Porra

Sound Design: Timo Anttila, Humina

Offline

Editor: Timo Montonen Motion designer

Online Editor: Timo Montonen

Post Production / VFX

Colourist: Henri Pulla, Pulla Post

Motion Graphics: Juha Laukkanen, Pekka Heikkinen

Post Production Company: Valve Media

VFX: Sakari Hakkarainen, Tauno Sillanpää, Kim Suponin

Production Company

1st AD: Zoltán Gyovai (Location Manage)

Casting Director: Carl-Petter Montell

Director: Pekka Hara

DOP: Kjell Lagerroos

Executive Producer: Petteri Lehtinen

Head of Content: Erzsébet Forgács Viktória Tamásné Csatári

Production Company: Valve Media

Production Designer: Tamás Pataki

Stylist: Zsófia Ferencz

Production Service

Production Service Company: Family Film Budapest

Talent Acquisition

Talent: Anders Sanzén

Talents: Tom Pöysti (FIN), Paul Shelley (ENG)

Client

Advertiser: Abloy Oy

Creative Agency

Art Director: Marko Vuorensola

Copywriter: Tommi Laiho

Creative Agency: Folk Finland

Graphic Production: Nita Junnila

Planner: Janni Hyvärinen

Social Creative: Jotti Taival, Kimmo Korhonen

Writer: (Copy) Niklas Lilja, Pekka Hara, Marko Vuorensola

lbbonline.com, Wed, 14 Jun 2017 10:53:03 GMT