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Agency Africa Delivers Fan Mail by Hawk

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Brazil's Corinthians head to Japan with Brahma Beer

Agency Africa Delivers Fan Mail by Hawk


Corinthians is a top football team in Brazil. In the end of 2012 they went to Japan to play the world clubs tournament. Brahma, a beer brand in Brazil had just started sponsoring the club and wanted to send fan messages to the team in Japan, but they didn’t do it in your usual way. They got the fans’ messages delivered by a hawk, the clubs’ mascot. Here’s a campaign that brings falconry into the 21st century!



Creative Directors: Rodrigo Saavedra, Vinicius Benevides
Copywriter: Rodrigo Saavedra, Bruno Costa
Art Director: Vinícius Benevides, Estefânio Holtz, Lucas Reis,
Account team: Ricardo Kalef, José Eduardo Schwartsman
Producer: Mariane Goebel
Strategy team: Daniel Prestes, Felipe Santini
Executive Creative Directors: Sergio Gordilho
Production Company: Santa
Director: Gustavo Rodrigues
Executive Director: Daniel Cecconello
Post-production company: Santa
Audio Post-Prod. Company: Antfood
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Africa, Wed, 13 Mar 2013 16:04:50 GMT