Rebranding reflects Isobar’s global strategy to drive cohesion and growth
Isobar, the global digital marketing agency, today announces that AgenciaClick Isobar will be renamed Isobar in Brazil. The move comes as Isobar continues to embrace single branding around the globe, reflecting the agency’s commitment to borderless thinking to deliver ‘Ideas without Limits’ that translate across markets for clients.
Abel Reis, founder of AgenciaClick, which was acquired by Isobar in 2007, will lead Isobar’s development in Latin America in his dual role as CEO, Isobar Latin America and CEO, Dentsu Aegis Network Brazil. He is supported by Andre Chueri, who takes on the role of President Isobar Brazil. In Brazil, Isobar includes 300 people and four offices in Sao Paulo, Rio de Janeiro, Brasilia and Belo Horizonte.
Jean Lin, Global CEO Isobar, said: “With over 3,000 digital pioneers across 67 offices in 40 markets, Isobar is one of the most global digital marketing agencies. Brazil is Isobar’s third largest market in the world. Inherently innovative, our Brazilian team acts as an important talent hub and a center of creativity and innovation. I couldn’t be more proud of our Brazilian colleagues. Bringing them all under single Isobar branding is a natural step to further strengthen Brazil as Isobar’s innovation powerhouse, and to provide further platforms driving our global cohesion and growth.”
Abel Reis, CEO Isobar Latin America, said: “The single branding into Isobar reflects the seamless nature of our global collaborative approach. For us, delivering ‘Ideas without Limits’ is not a tagline; it is what we do every day. Winning the first Latin America Innovation Lion last week at Cannes for our client FIAT, with the online dealership innovation Live Store, is the best testament to how we are living and breathing innovation at Isobar.”
In addition to AgenciaClick Isobar becoming Isobar, as previously announced Age Isobar becomes part of mcgarrybowen, located in Sao Paulo.view more - Creative