The agency organised a FIFA 17 Tournament that allowed players and fans of the game alike to see the virtual competition come to life
Fans of the video game FIFA truly are fanatic. The emotion they feel when they play and watch the video game is as real as soccer players and cheer for the real live sport. With this in mind, EA SPORTS promised that FIFA 17 would be the most realistic soccer game ever. And if the game and the emotions that go along with playing it are extremely realistic, the place where the game is watched should be too.
That’s why Agência WE transformed the launch of FIFA 17 into a full and proper Champions League championship. At the press conference for the release of FIFA 17, the FIFA Hero League Championship was also announced. In partnership with ESPN, broadcasts of soccer games were replaced with broadcasts of the video game tournament.
For three months, six thousand people registered and played in the classification rounds. These rounds were transmitted for 10 hours on the channel. Furthermore, for the first time in history, the final of a video game championship, which lasted for two hours, was broadcast during prime-time on the world’s largest sports channel. The games were covered by commentators and were also transmitted on social media.
The results could not have been better: the audience was larger than for the NBA finals in Brazil, more than 80 thousand interactions were registered during the game, and more than 24 million people were impacted. In just 3 months of sale, FIFA 17 became the best-selling game of the year. But, most importantly, FIFA 17 players felt like real athletes.