Thu, 02 May 2013 15:14:13 GMT
To wake up the new UOL 89FM radio station, Agencia Africa created an app that is not for the faint hearted. The ‘Rock Snooze’ is a free alarm app for those who like to wake up to a powerful sound.
Sepultura’s front man, Andreas Kisser, who is a radio presenter at UOL 89FM, is responsible for guitar riffs used in the alarm app. Every time you hit the snooze button, the music gets heavier. If this musical arrangement gets too overwhelming you can always wake up to the UOL 89FM’s programming sound. The mobile technology focusing on interactivity, usability, and design, has been developed in partnership with Instituto de Artes Interativas (Interactive Arts Institute).
The UOL 89FM radio station adopted a new name to mark a return to its rock roots. The re-birth of the station is creatively led by Agencia Africa and has resulted in the radio station becoming the fastest-growing in Brazil in just one month, according to IBOPE (The Brazilian Institute of Public Opinion and Statistics).
Sergio Gordilho, Agencia Africa’s co-president and Chief Creative Officer says: “Since the 89FM has been asleep for six years and has now come back in full strength, there is nothing better than a powerful wake-up call to mark the occasion.”
The ‘Rock Snooze’ app is available for anyone using an iPhone, and can be downloaded at: https://itunes.apple.com/us/app/rock-snooze/id634902973?ls=1&mt=8
Title: Rock Snooze
Advertiser: UOL 89FM
Agency: Agencia Africa
Executive Creative Director: Sergio Gordilho
Projects Creative Director: Evandro Soares
Creative Directors: Sergio Gordilho / Guy Costa / Luiz Gonzaga
Copywriter: Henrique Zirpoli
Art Director: Alex Alves
Account team: Marcio Santoro / Marcelo Passos / Regina Madeira / Carlos Larotonda
TV Production: Rodrigo Ferrari / Stella Gafo
Project Manager: Marcos Valeta
Media: Luiz Fernando Vieira / Paulo Ilha
Motion Design: Andre Finhana
Editing: Jose Ernesto Neto / Raphael Enes / Celso Vilalba
Technology Production: Instituto de Artes Interativas
view more - CreativeAfrica, Thu, 02 May 2013 15:14:13 GMT