Age UK, the leading charity for older people, has launched a new awareness campaign ‘We are Undefeatable’. The film is part of their ‘stay active’ initiative which reinforces the importance of exercise on mental health and building connections within a local community.
MSE’s Matt Pochettino worked closely with director Jon Barber to capture the impactful and key work Age UK are doing to spread the importance of staying fit as you get older. It is an upbeat celebration of the many ways in which people with ongoing conditions manage to live active and fulfilling lives. Thus, rather than bombard viewers with an assortment of sombre prospects, Barber takes a more optimistic and companionable approach.