Mon, 15 Nov 2021 14:15:14 GMT
Czar Brussels’ director Floris Kingma directed Afterpay’s latest commercial. The unique financial platform lets you shop now and pay later. You have 6 weeks to complete your purchase, and with no interest. So why let your wish-lists stay in Pinterest? Afterpay lets you fulfil your shopping dreams.
With the classic Floris Kingma style - colourful, playful and with a catchy beat - the film pokes fun at the uselessness of your items staying in your wish-list.
In the spot, we follow different characters in different situations, with their item of choice on a pin board making it unusable. A cardboard cut out of a dress, glasses, mirror, backpack, shoes and a golf club. Also a parrot without his pretty cage. The film’s humour emphasises the practicality of the platform, allowing you to make your dreams come true.
The film was produced by Czar Brussels and created with Wunderman Thompson.view more - Creative
Agency: Wunderman Thompson
Creative Director: Merel Van den Broeck
Creatives: Katrin Van Eycken, Yannick De Haes
Agency producer: Ingeborg Van Hoof, Amélie Van Campen
Accounts: Elisabeth Vanroye, Anton Roef
Director: Floris Kingma
Executive Producer: Eurydice Gysel
Producer: Maarten De Sutter
DOP: Rik Zang
Art Director: Silke Derycke
Editor: Olivier Lambrechts
Grading: Joost Vankerckhove
Online: Stijn Van Assche
Post Production: Czar
Post Producer: Jef Neefs, Bieke De Keersmaecker
Music & Soundeffects: Sonhouse
Categories: Finance, FintechCzar BE, Mon, 15 Nov 2021 14:15:14 GMT