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Afterpay Makes Your Wishlist Come True in Energetic Spot from Director Floris Kingma

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Wunderman Thompson teams up with the Czar Brussels director on joyful ad

Afterpay Makes Your Wishlist Come True in Energetic Spot from Director Floris Kingma

Czar Brussels’ director Floris Kingma directed Afterpay’s latest commercial. The unique financial platform lets you shop now and pay later. You have 6 weeks to complete your purchase, and with no interest. So why let your wish-lists stay in Pinterest? Afterpay lets you fulfil your shopping dreams.

With the classic Floris Kingma style - colourful, playful and with a catchy beat - the film pokes fun at the uselessness of your items staying in your wish-list.

In the spot, we follow different characters in different situations, with their item of choice on a pin board making it unusable. A cardboard cut out of a dress, glasses, mirror, backpack, shoes and a golf club. Also a parrot without his pretty cage. The film’s humour emphasises the practicality of the platform, allowing you to make your dreams come true.

The film was produced by Czar Brussels and created with Wunderman Thompson.

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Client: Afterpay

Agency: Wunderman Thompson

Creative Director: Merel Van den Broeck

Creatives: Katrin Van Eycken, Yannick De Haes

Agency producer: Ingeborg Van Hoof, Amélie Van Campen

Accounts: Elisabeth Vanroye, Anton Roef


Director: Floris Kingma

Executive Producer: Eurydice Gysel

Producer: Maarten De Sutter

DOP: Rik Zang

Art Director: Silke Derycke

Editor: Olivier Lambrechts

Grading: Joost Vankerckhove

Online: Stijn Van Assche

Post Production: Czar

Post Producer: Jef Neefs, Bieke De Keersmaecker

Music & Soundeffects: Sonhouse

Genres: People

Categories: Finance, Fintech

Czar BE, Mon, 15 Nov 2021 14:15:14 GMT