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After Eight Weeks of Lockdown Emerson’s and DDB NZ Encourage Kiwis to Reconnect Over a Brew

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Tiny Pub will be hitting the road on June 25 travelling to 9 sites nationwide between Auckland and Dunedin
After Eight Weeks of Lockdown Emerson’s and DDB NZ Encourage Kiwis to Reconnect Over a Brew

Emerson’s and DDB New Zealand are today launching the country’s first major activation campaign since March – Tiny Pub.

With a timely focus on Emerson’s founding ethos; allowing quality time to connect over a cold brew – the pint-sized pub will give Kiwis nationwide the opportunity to enjoy an uninterrupted one-on-one with an old mate.

Equipped to host a party of two and complete with a tiny dartboard, tiny piano, one bartender and a one item menu, Tiny Pub is one of the smallest pubs in New Zealand’s history.




Says Dave Pearce, general manager, Craft-Lion: “Kiwis have realised just how much they’ve missed the simple pleasure of catching up with a friend for a beer. We have been craving the joy of uninterrupted face-to-face conversation, it’s uncomplicated and it builds an unhurried environment to properly enjoy a pint of Emerson’s – we wanted to capture that familiar feeling for Kiwis, through Tiny Pub.”

Pearce says the Tiny Pub has everything you need to enjoy the perfect beer – and nothing more.

After eight weeks of lockdown Emerson’s and DDB NZ encourage Kiwis to reconnect over a brew


Tiny Pub will be hitting the road on June 25 travelling to 9 sites nationwide between Auckland and Dunedin offering bookable 27 minute slots – the perfect amount of time to fully appreciate an Emerson’s pint.

Says Gary Steele, executive creative director, DDB New Zealand: “Kiwis are reconnecting with a deeper appreciation for social activities that may have been taken for granted in a pre-lockdown world. Emerson’s is not for drinking on your own, it’s there as a rewarding excuse to catch up with mates – the Tiny Pub campaign invites New Zealanders to simply take some time out to practice the art of genuine human connection.”

After eight weeks of lockdown Emerson’s and DDB NZ encourage Kiwis to reconnect over a brew

The nationwide tour will be supported by a 2:30” film showcasing two long lost mates reconnecting with an overdue pint at the pub, there will also be 30”, 15” 6” cutdowns, OOH, social media and PR.

Tiny Pub bookings are essential, to reserve a spot visit www.tinypub.co.nz. This venue offers access to those aged 18 and over.

After eight weeks of lockdown Emerson’s and DDB NZ encourage Kiwis to reconnect over a brew

After eight weeks of lockdown Emerson’s and DDB NZ encourage Kiwis to reconnect over a brew After eight weeks of lockdown Emerson’s and DDB NZ encourage Kiwis to reconnect over a brew After eight weeks of lockdown Emerson’s and DDB NZ encourage Kiwis to reconnect over a brew
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General Manager Craft: Dave Pearce

Insight’s and Innovation Director: Scott Wright

Brand Manager – Craft Beer: Alison Futcher

Sales and Marketing Manager – Emerson’s: Greg Menzies

Agency credits: DDB Group New Zealand

Regional Chief Creative Officer, Australia & New Zealand: Damon Stapleton

Executive Creative Director: Gary Steele

Creative Director: Rory McKechnie

Art Director: Zac Lancaster

Group Account Director: Jennifer Travers

Senior Account Manager: Michael Doolan

Business Co-Ordinator: Maddie Page

Planning Director: Lucinda Sherborne

Senior Planner: Jack Murphy

Agency Producer: Amanda Summersby

Head of Design: Jason Vertongen

Digital Designer: Ashley Cook, Matthew Jones

Head of Technology: Simon Betton

Front End Developer: Paul Hutcheon

Editor: Mike McMillian

Head of Digital Delivery: Johannes Gertz

Illustrator: Blair Sayer

PR: Mango Communications

Experiential Director: Brianna Elder

Senior Experiential Producer: Sonja Motus

PR Account Director: Patricia Grieg

PR Senior Account Executive: Hannah Pearce

Production Company: Revolver/Will O’Rourke

Directors: The Glue Society NZ

Artist/Director: Pete Baker

Managing Director/EP: Michael Ritchie

EP: Pip Smart

EP/Producer: Jasmin Helliar

Producer (Aust): Isabella Vitelli

Producer (NZ): Kate Moses

Production Designer: Bruce Everard

Construction: Unique Creative

DOP (Film): Rob Marsh

Editing & Post Production: The Glue Society Studios

Music and Sound: Otis Studios

Additional Content Company: Reel Factory

Photography: Troy Goodall

Genres: Storytelling

Categories: Beers, Alcoholic Beverages

DDB New Zealand, Wed, 24 Jun 2020 04:12:22 GMT