After All Dogs Do for Us, the Least We Can Do Is Take Care of Their Teeth, Says Pedigree, Colenso

Dogs care for their owners without question. It’s time we repay them, say the latest suite of ads for Dentastix oral care treats, via Colenso BBDO. 

  

Claudia Hatherill, senior brand manager at Mars said, “This work celebrates the lovely duality of care that people share with their dogs. It’s a playful reminder to pet parents of just how much dogs care for them, and all they need to do in return is take care of their teeth."

 

Colenso BBDO’s CCO Si Vicars said, “Dogs improve our lives. Whether that’s through helping you be more active, or showering you with love while you sit in the house you bought at the absolute peak of the market. They help us focus on what really matters. They rescue us from ourselves, the least we can do is help them care for their teeth.” 

 

The 3 x 30” and 4 x 15” spots explore the inner thoughts of a family whose lives are infinitely improved by their dog. Positioning Dentastix as part of a dental care routine to thank your dog for all it does. 

 

The campaign also includes 10 second topical spots that will give owners timely reminders that the good boys and girls in their lives deserve looking after, too.