Adstream
Hobby home page
Soundlounge
Five By Five
adstars
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Ukrainian Edition
  • Middle East edition

After a Year of Lockdown, Volkswagen France Looks to 'Tomorrow’s World' in Latest Campaign

Creative 85 Add to collection
DDB Paris uses stock footage to showcase the VW SUV range's assistive technology
After a Year of Lockdown, Volkswagen France Looks to 'Tomorrow’s World' in Latest Campaign

'Tomorrow’s world' is a world awaited with impatience, a world full of ideas, a perfect world... After almost a year of lockdown, the idea of tomorrow’s world fills us with hope. 

It’s from this idea that a new Volkswagen campaign was born. Created by DDB Paris, the series of three films describe 'tomorrow’s world', where everything is more intense, amazing and more beautiful - all brought to life through stock footage.

Through this human campaign full of self-mockery, Volkswagen plays with the codes that idealise 'tomorrow’s world' to promote all the tech in its SUV range: Front Assist, Lane Assist and Blind Spot Detection.

“All these assistive technologies put forward a real human benefit and the historical pillar of the brand, safety, with the typical Volkswagen tone,” says Antoine Gaston-Breton, director of marketing and communication of Volkswagen France.

'Tomorrow’s World' was launched in March on TV, digital and Social Media.

video
Range
video
T-cross
video
T-Roc
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Agency : DDB Paris

Executive Creative Director : Alexander Kalchev

Planner: Loïc Morando

Agency Supervisors : Alban Callet, Soraya Cottin, Léa Villani, Loreline Dexemple

Production and Post Production : Maul production

Sound Production : Studio 5

Client : Volkswagen

Product : SUV range

Client Supervisors: Gerrit Heimberg, Antoine Gaston-Breton, Jean-Manuel Caparros, Alexandra Tacconi

Genres: Comedy

Categories: Automotive, Cars

DDB Paris, Thu, 18 Mar 2021 11:30:00 GMT