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Creative in association withGear Seven
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After a Year of Lockdown, Volkswagen France Looks to 'Tomorrow’s World' in Latest Campaign

18/03/2021
Advertising Agency
Paris, France
102
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DDB Paris uses stock footage to showcase the VW SUV range's assistive technology

'Tomorrow’s world' is a world awaited with impatience, a world full of ideas, a perfect world... After almost a year of lockdown, the idea of tomorrow’s world fills us with hope. 

It’s from this idea that a new Volkswagen campaign was born. Created by DDB Paris, the series of three films describe 'tomorrow’s world', where everything is more intense, amazing and more beautiful - all brought to life through stock footage.

Through this human campaign full of self-mockery, Volkswagen plays with the codes that idealise 'tomorrow’s world' to promote all the tech in its SUV range: Front Assist, Lane Assist and Blind Spot Detection.

“All these assistive technologies put forward a real human benefit and the historical pillar of the brand, safety, with the typical Volkswagen tone,” says Antoine Gaston-Breton, director of marketing and communication of Volkswagen France.

'Tomorrow’s World' was launched in March on TV, digital and Social Media.

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