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After a Year of Lockdown, Volkswagen France Looks to 'Tomorrow’s World' in Latest Campaign

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DDB Paris uses stock footage to showcase the VW SUV range's assistive technology

After a Year of Lockdown, Volkswagen France Looks to 'Tomorrow’s World' in Latest Campaign

'Tomorrow’s world' is a world awaited with impatience, a world full of ideas, a perfect world... After almost a year of lockdown, the idea of tomorrow’s world fills us with hope. 

It’s from this idea that a new Volkswagen campaign was born. Created by DDB Paris, the series of three films describe 'tomorrow’s world', where everything is more intense, amazing and more beautiful - all brought to life through stock footage.

Through this human campaign full of self-mockery, Volkswagen plays with the codes that idealise 'tomorrow’s world' to promote all the tech in its SUV range: Front Assist, Lane Assist and Blind Spot Detection.

“All these assistive technologies put forward a real human benefit and the historical pillar of the brand, safety, with the typical Volkswagen tone,” says Antoine Gaston-Breton, director of marketing and communication of Volkswagen France.

'Tomorrow’s World' was launched in March on TV, digital and Social Media.

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Agency : DDB Paris

Executive Creative Director : Alexander Kalchev

Planner: Loïc Morando

Agency Supervisors : Alban Callet, Soraya Cottin, Léa Villani, Loreline Dexemple

Production and Post Production : Maul production

Sound Production : Studio 5

Client : Volkswagen

Product : SUV range

Client Supervisors: Gerrit Heimberg, Antoine Gaston-Breton, Jean-Manuel Caparros, Alexandra Tacconi

Genres: Comedy

Categories: Automotive, Cars

DDB Paris, Thu, 18 Mar 2021 11:30:00 GMT