Thu, 18 Mar 2021 11:30:00 GMT
'Tomorrow’s world' is a world awaited with impatience, a world full of ideas, a perfect world... After almost a year of lockdown, the idea of tomorrow’s world fills us with hope.
It’s from this idea that a new Volkswagen campaign was born. Created by DDB Paris, the series of three films describe 'tomorrow’s world', where everything is more intense, amazing and more beautiful - all brought to life through stock footage.
Through this human campaign full of self-mockery, Volkswagen plays with the codes that idealise 'tomorrow’s world' to promote all the tech in its SUV range: Front Assist, Lane Assist and Blind Spot Detection.
“All these assistive technologies put forward a real human benefit and the historical pillar of the brand, safety, with the typical Volkswagen tone,” says Antoine Gaston-Breton, director of marketing and communication of Volkswagen France.
'Tomorrow’s World' was launched in March on TV, digital and Social Media.
Agency : DDB Paris
Executive Creative Director : Alexander Kalchev
Planner: Loïc Morando
Agency Supervisors : Alban Callet, Soraya Cottin, Léa Villani, Loreline Dexemple
Production and Post Production : Maul production
Sound Production : Studio 5
Client : Volkswagen
Product : SUV range
Client Supervisors: Gerrit Heimberg, Antoine Gaston-Breton, Jean-Manuel Caparros, Alexandra Tacconi
Categories: Automotive, CarsDDB Paris, Thu, 18 Mar 2021 11:30:00 GMT