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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Africa's CEPIA Print Campaign Highlights the Cruel Reality of Child Slave Labour
27/04/2015
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Brazilian NGO launches powerful ads masking a dark secret
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In the fashion industry, big brand ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labour in their factories. 

To warn of this cause, agency Africa created a campaign where we see beautiful works of embroidery and wool, which hide a cruel reality: children performing slave labour. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.


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