African-American Parents Have 'The Talk' in Absolutely Heartbreaking P&G Film

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BBDO NY and director Malik Vitthal launch emotional My Black is Beautiful spot confronting racial bias
African-American Parents Have 'The Talk' in Absolutely Heartbreaking P&G Film

P&G has teamed up with BBDO New York and director Malik Vitthal to launch an emotional new film as part of the brand's ongoing campaign 'My Black is Beautiful'.

Featuring heart-breaking scenes of real conversations Africa-American mothers will have with their children, the film shines light on the racial biases black people deal with in everyday life. The film ends with a call to action: "Let's all talk about 'The Talk'. So we can end the need to have it."

My Black is Beautiful was created in 2006 by a group of visionary black women at P&G to spark a broader dialogue about black beauty. 

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Post Production / VFX

Colourist: Sofie Borup @ Copany 3

Executive Producer: Rachael Trillo

Post Production Company: The Mill NY

Producer: Sophie Mitchell

Colour Producer: Clare Movshon & Alex Lubrano

2D Lead: Jeff Robins

Production Company

Costume Designer: Isis Mussenden

Director: Malik Vitthal

DOP: Lasse Frank

Executive Producer: Anna Hashmi

Head of Production: Jessica Miller

Production Company: The Corner Shop

Production Designer: Wynn Thomas

Line Producer: Stephen Love & Blake Pickens

Music

Composer: Julia Piker & Dan Kuby

Executive Producer: Dan Kuby

Music Production: Pulse Music NY

Producer: Steve Grywalski

Sound Design: Brian Emrich @ Trinite Studios

Sound Mix: Phil Loeb and Keith Reynaud @ Heard City

Offline

Edit Company: Work Editorial

Editor: Rich Orrick, Theo Mercado

Executive Producer: Erica Thompson

Producer: Jamie Lynn Perritt

Creative Agency

Account Management: (Global Lead) Anita May

Business Manager: Matt Friday

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Director of Integrated Production: David Rolfe

Executive Producer: Dan Blaney

Music Producer: Melissa Chester

Planning Director: Sangeet Pillai

Senior Producer: Whitney Collins

Associate Creative Director: Nedal Ahmed, Bryan Barnes

Client

Advertiser: P&G My Black is Beautiful

BBDO New York, 3 years ago