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AFL Appoints Clemenger BBDO Melbourne as Creative Agency



The agency's creative remit includes the delivery of a new brand platform, the 2018 season launch campaign, marketing and more

AFL Appoints Clemenger BBDO Melbourne as Creative Agency
Clemenger BBDO Melbourne has been announced as the creative agency of record for the Australian Football League (AFL), following a competitive pitch.

Says Julian Dunne, head of marketing and insights at AFL: "We are delighted to be working with Clemenger BBDO Melbourne and are looking forward to launching our new creative platform for the 2018 season. We have such a passionate fan base and after record audiences in 2017, we have big ambitions for the year ahead with some work in the pipeline that's going to help us achieve them."

Says Simon Lamplough, managing director, Clemenger BBDO Melbourne: "To be working with such an iconic Melbourne brand as it continues to grow nationally is a great honour for the agency. We've really enjoyed working with Julian and his team and we are excited about making an impact on Australia's most popular sporting code."
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Clemenger BBDO Melbourne, Thu, 08 Feb 2018 01:30:28 GMT