Clemenger BBDO Melbourne has been announced as
the creative agency of record for the Australian Football League (AFL),
following a competitive pitch.
Says Julian Dunne, head of marketing and insights at AFL: "We are
delighted to be working with Clemenger BBDO Melbourne and are looking
forward to launching our new creative platform for the 2018 season. We
have such a passionate fan base and after record audiences in 2017, we
have big ambitions for the year ahead with some work in the pipeline
that's going to help us achieve them."
Says Simon Lamplough,
managing director, Clemenger BBDO Melbourne: "To be working with such an
iconic Melbourne brand as it continues to grow nationally is a great
honour for the agency. We've really enjoyed working with Julian and his
team and we are excited about making an impact on Australia's most
popular sporting code."