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Aesop's Alliterative Animated Spuds with Blinkink

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Aesop Agency creates perky potatoes for GreenVale

Aesop's Alliterative Animated Spuds with Blinkink

Aesop Agency, the brand storytelling agency has created a playful campaign for GreenVale – one of the UK’s leading suppliers of fresh potatoes.

The 30” ad uses stop-frame animation to bring the GreenVale potatoes to life and was produced by award-winning animators Blinkink and features the voices of actor Stephen Mangan and comedian Marc Wootton.

Set within the confines of a bag, the ‘chatty’ potatoes muse on what it means to be a GreenVale potato, swiftly escalating into a tongue-twister before concluding with the end-line “So tasty, they speak for themselves”.

“Potatoes are a commoditized product’ says Martin Grimer, Executive CreativeDirector, Aesop Agency “ and the challenge was to connect with the consumer, communicate the GreenVale taste difference and deliver category cut-through – and what better way than to create a witty ad where the cheeky spuds get to speak for themselves!”

The £1.5 million campaign - the first for GreenVale Potatoes - will launch on Monday 3rd Feb and will run for five weeks across all key stations including ITV, Channel 4 and Sky.

Commenting on the ad, Leon Mundey, Head of Marketing, Greenvale AP says: “In the two years GreenVale Potatoes have been available, we’ve been overwhelmed by the positive response we’ve had from consumers and have developed a really loyal consumer following. We believe that this ad, which is good fun but which also communicates our key messages of taste and freshness, will deliver a real step change in consumer awareness and growth for the brand”.


Executive Creative Director, Martin Grimer

Copy Writer, Leigh Wallace

 Art Director, Neale Horrigan

 Planner, Henry Kozak

 Media agency, MEC

 Production company, Blinkink / Bridle

Producer, Josephine Gallagher / Ally Joyce

 Director/Animator, Mikey Please

 Account Handler, Tommy Smith
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Genres: Comedy, Animation

lbbonline.com, Tue, 04 Feb 2014 16:14:44 GMT