Aegis Media, the leading global media and digital communications specialist, and Social Misfits Media, a social media consultancy for charities and NGOs, have today published a best practice guide for charities, NGO’s and social enterprises to help navigate the world of content and social media.
The free-to-download guide, “Something To Tweet About”, provides valuable insight and examples on how to make the most out of content in the social media world. With contributions from Facebook, YouTube, Google+, JustGiving, Movember, and others, the guide is designed to show the possibilities for charities, irrespective of size and budget, to create and distribute content that actively engages those that matter most: beneficiaries, volunteers, donors and staff.
As part of its Corporate Social Responsibility (CSR) strategy, Future Proof, Aegis Media is dedicated to share the time, skills and expertise of its people for free to help small- and medium-sized charities develop their communications capability. This publication is part of this strategy and aims to prompt charities’ thinking around the role of content in their social mission.
Frank Krikhaar, Global CR Manager, Aegis Media, said: “With online giving growing year-on-year, the role social media plays in fundraising and marketing will only increase. For this guide, experts from across our network brands have contributed to help charities make the most of their content and social media in their fundraising and marketing strategies.”
Carlos Miranda, Founder, Social Misfits Media, added: " We know that most charities and social enterprises are using social media, but that there are many misconceptions about how best to use these channels. In “Something to Tweet about” we provide both insights from experts and inspiration from other organisations who have created successful content. We’ve also given advice on creating various types of content when time and budget are stretched so readers can learn how to create social media content that will help them reach their organisation’s goals.”
Download the guide at: http://www.aegismedia.com/