Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Adyoulike Reports 250 Percent Turnover Growth

Hires, Wins & Business 0 Add to collection

The business’s European growth has led the way

Adyoulike Reports 250 Percent Turnover Growth

Native advertising platform Adyoulike today reported global turnover growth of 250 percent in its half-yearly figures for 2014, keeping it on target for $10m revenue this year.

The business’s European growth has led the way. The first half of 2014 also saw Adyoulike run more than 400 native advertising campaigns in Europe for leading brands including L’Oreal, Coca-Cola and BMW, compared to the 300 campaigns it ran during the entirety of 2013.

Adyoulike integrates across publishers seamlessly to deliver brand content in the heart of editorial content and user experience.

Julien Verdier, CEO of Adyoulike, said: “Native advertising is a fast-growing market full of opportunities for innovation and added value. It does great things for brands and publishers – and of course for the users who can engage with better ads.

“For the second half of the year our efforts will be mainly focused on mobile and RTB. Brands and publishers are still a bit skittish in these areas but the technology is fully responsive and compatible with programmatic. We still have more work to do to convince them that this is the way forward.”

The business will be looking for further European acquisition opportunities over the coming months.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Fri, 18 Jul 2014 09:30:56 GMT