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Advocacy Campaign Demonstrates What's #NotACostume This Halloween

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BBDO Toronto and Chiefs of Ontario highlights issues around cultural appropriation in light of the Canadian election
Advocacy Campaign Demonstrates What's #NotACostume This Halloween

A new campaign for advocacy group Chiefs of Ontario, created by BBDO Toronto, aims to stop inaccurate portrayals on Halloween.

Before you head out the door this Halloween, let’s make sure you get it right. The hot button issue about cultural appropriation that hit the headlines during the Canadian election isn’t a conversation we want to forget just yet.

Halloween is meant to be enjoyed. It’s the one night in the year we get to pretend to be someone else and dress up in costume. What we so easily forget is that someone’s culture isn’t something to be borrowed or misconstrued.

That’s where the lines become blurred and why it’s important to have this conversation. Many have worn costumes in the past that we may not have thought were offensive, but to plead ignorance isn’t enough of a reason in 2019 to commit the same mistake.

Want to dress up like an Indigenous person this Halloween? Then dress up like an Indigenous firefighter, lawyer, doctor, pilot or any profession. Because that’s what an Indigenous person is. Not a costume.

The campaign is being promoted on social media, through PR, and the costumes are on display at Toronto-based costume store Theatrics Plus.

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Client: Chiefs of Ontario

Creative Agency

Creative Agency: BBDO Toronto

Chief Creative Officer: Denise Rossetto, Todd Mackie

VP, Associate Creative Director: Derek Blais

Art Director: Danielle Zablocki

Copywriter: London Choi

SVP, Business Director: Rebecca Flaman

Director, SGL Studios: Matt Eves

Photographer: Peter Andrew Lusztyk

Genres: People

Categories: Corporate, Social and PSAs, Diversity and Inclusion

BBDO Toronto, Wed, 30 Oct 2019 11:56:36 GMT