Advertising School or University, What's the Difference?

Building on the success of its recent series of virtual events, The School of Communication Arts announces its latest webinar: 'Advertising School or University, what’s the difference?' The event features talks from the SCA’s dean, Marc Lewis, school alumni, industry sponsors and mentors, plus a Q&A session with participants. It explores the various routes that one can take to build a successful career in advertising, from the perspective of those who have experience at an early stage of their career, or in a position to hire or mentor new talent.  

A popular choice is advertising school, of which there are many great examples around the world. SCA is considered by many to be the best. Over the past decade SCA has taught hundreds of students, many of whom have gone on to forge fantastic careers. A core value of the school is reciprocity, which is why so many alumni come back to teach alongside their industry peers. SCA is also a champion for diversity and has supported those with immense talent but limited financial means through its generous scholarship and bursary programmes.  

Marc Lewis says: “Our recent webinar was so much fun, I wanted to squeeze at least one more in before the end of the school holidays. It got me thinking; some people will be returning to school and others will be going to university. Being the world’s leading ad school, I thought we should probably discuss the differences between Advertising School and University.”

Nathan Kemp, Europe head of creative and planning at Grayling, and one of the event’s speakers, adds: “The SCA is a strategically important component to our agency’s creative product and offer. We take students on every year, some of whom have ended up in permanent roles. But more than that, we get access to the students throughout the year, which is invaluable. As the only agency with nine offices across the UK we reap the rewards of being able to tap into multiple perspectives when tackling briefs and the SCA only enhances this. It gives us and our clients a window on the world we wouldn’t otherwise have and we get brilliant, raw creative talent working on our briefs, which generates incredibly fresh and exciting ideas.” 

It will be hosted on Friday 4th September at 3pm BST. Registration is entirely free but places are limited. Sign up here to avoid disappointment.